Category Archives: SEO Tools

5 Social Media Tips for Ecommerce Marketing

By admin | Published: March 12, 2010
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom : Males and females almost equally use social sites (47% vs. 53%) 61% of Facebook users are middle aged or older, with the average age being 37 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over The bottom line: If you aren’t discovering which in social networking channels your customers spend time and include them in your ecommerce marketing mix, you’re probably  missing out on building relationships, community and increasing new customer acquisition through online word of mouth. Leverage these five social media marketing tips for ecommerce to either get started with more social digital marketing or take your current social strategy to the next level: 1. Go Where Your Customers Are Very few things in life promise endless options – digital and social media marketing being one exception. From Facebook to Twitter to LinkedIn to YouTube, there’s no limit to the number of social networking channels available for your business to leverage. Key to successful social media marketing for ecommerce is choosing the right channels to reach customers
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BIGLIST Social SEO Blogs Update 031110

By jorge | Published: March 11, 2010
Welcome to the post-Winter/pre-Spring version of the BIGLIST review of  SEO blogs .  Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms.  Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest. Frank Thinking About Internet Marketing – Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics.
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11 Free Tools for Social Media Optimization

By admin | Published: March 10, 2010
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable.com – Social visibility score knowem.com – Profile building tool Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites semrush.com – Find competitor organic search rankings Google Insights – Keyword demand trends Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags majesticseo.com – Historical back-link tracking trackur.com – Social media monitoring socialmention.com – Real-time social search & scoring, social keyword research bit.ly – Search friendly URL shortening with analytics analytics.postrank.com – Track social engagement with combined Google & social analytics Below are screen shots of each tool with a more detailed description of how you might use them. HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs
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Ford’s Focus on Social Media: Scott Monty Interview

By admin | Published: March 9, 2010
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views.
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Poll: Best Royalty Free Stock Photo Sites for Bloggers

By admin | Published: March 8, 2010
As with many bloggers, we’ve been using royalty free images for many years.  Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog posts like the one to the right. The stock photo site we’ve been using for several years recently decided to essentially double their prices (no matter how they spin it, that’s what they did) and it prompted me to ask the excellent people I’m connected with on Twitter for their suggestions on royalty free photography and image web sites. Here is a collection of 9 such sites that were suggested via Twitter or researched by TopRank.  Which leads us to our poll for the most “blogger friendly” royalty free stock photo site: Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. For a list of over 100 free stock photo sites, visit this link .
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5 Ways to Weave LinkedIn Into Your Marketing Mix

By admin | Published: March 5, 2010
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn , however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. If you haven’t already incorporated LinkedIn into your online marketing mix, consider the latest statistics: LinkedIn has more than 60 million members A new member joins LinkedIn approximately every second Executives from all Fortune 500 companies are LinkedIn members Get started with a LinkedIn marketing strategy today with these five tips: 1. Build a Network, Then Start a Group Getting started with a LinkedIn marketing strategy involves two important steps, the second of which is dependent on the first: Create a personal account and build a network of contacts
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My Top iPhone Apps for Social Media Marketing

By admin | Published: March 2, 2010
It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started. Ah, back to a full sized Logitech keyboard and mouse. Much better. Popularized by iPhones, there are apps for just about everything, including tools to help social media marketers on the go. In fact, there are over 100,000 iPhone applications to choose from. Many of those apps are extensions of social media sites such as Facebook and Twitter.
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Customer & Influencer Research in Social Media

By Shervin | Published: March 2, 2010
“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing:  If you don’t know your customers you can’t engage them. How can you ever hope to engage your customers if you don’t understand who they are? There are so many questions from marketers and agencies alike about how best to grow businesses through online channels.
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5 Sure Fire Tactics to Promote a Business Blog

By Shervin | Published: February 26, 2010
Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch What’s missing from the equation above? You guessed it: blog promotion. Creating a glitch-free blog with informative content means next to nothing without attracting readers. Start promoting your blog today with these five effective tips: 1.
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OMS10 B2B Marketing Case Study: Marketo

By jorge | Published: February 24, 2010
Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation. Marketo is one of the fastest growing software companies in the U.S. and this session is a case study for how Marketo has achieved that rate of growth. Marketo launched their main product about 2 years ago. In 2 years, they’ve signed up 400 customers at a value of about $30,000 per year in recurring revenue.
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