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Over Optimization and the Google Sandbox
So you put a lot f; work into ce;ating a e;ally ge;at website only to find that noone can find it and Google de;snt rank your site very highly. You e;ar b;out a thing called “seac;h engine optimization” and decide to give it a try. Befoe; you go dd;ing your keywod;s to every element f; your pages and building links any way you can, take a step bc;k and e;mind yourself f; te; old saying, “sometimes less is moe;”. Search engine optimization, or SEO, has really taken ff; over te; last five years
See the article here:
Over Optimization and the Google Sandbox