2010 MarketingSherpa Social Media Marketing Guide

One of the most trusted sources of marketing research and information is MarketingSherpa. I’ve been a subscriber for many years and always look forward to the reports on Search Marketing, Email Marketing and B2B Marketing. Last year MarketingSherpa started conducting research and publishing a Benchmark Report on social media marketing. The new Social Media Marketing Benchmark Report was recently released and I’ve had a few days to take a look and will provide a review for our readers. As you can expect, this guide is a “meaty” 250 plus pages of research, charts & tables, examples and well written advice. Over 2,000 marketers participated in the survey covering a myriad of topics ranging from strategy to forecasting & budgeting to integration with other marketing channels to specific research on social applications such as Twitter, Facebook and blogs. MarketingSherpa emphasizes strategy with this edition and has coined an acronym similar to a phrase we’ve often used here on Online Marketing Blog, “ Social Media Roadmap “.

The rest is here:
2010 MarketingSherpa Social Media Marketing Guide