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Is Content Marketing a Good Investment?
By David Capece, Managing PartnerGoogle has dominated the last five years through the surge in popularity and use of its money-making search machine. Marketers have focused online search efforts on ROI opportunity of Google’s paid search. We all know the math: bid on terms up to the value at which sales or customer value exceed the price paid. Through this and other opportunities (i.e. banners, videos), online advertising has grown at a health pace since the last recession. In the face of a di
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Is Content Marketing a Good Investment?