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Tag Archives: deal
Publisher Hearst Ready To Buy iCrossing
Venerable search marketing firm iCrossing is about to be acquired by publisher Hearst, according to the Wall Street Journal: Under the deal, which is in the final stages of negotiations, iCrossing, one of the nation’s biggest independent digital-marketing shops, is likely to fetch about $375 million, plus bonus payments if it reaches certain *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***
Posted in SEO News Also tagged 375-million, final, headline, nation, plus-bonus, reaches-certain, street, the-headline, the-nation, under-the-deal Leave a comment
Interview with Mark Bole, CEO of BigMouthMedia
Last week I spoke with Mark Bole from BigMouthMedia, about the recent merger of LBi and Obtineo (BigMouthMedia's holding company) and €40m more capital . I wanted to get a bit more detail about what the deal means for search marketers and get a sense of whether this was a strategic or reactive response to changes in the market. Click to read the rest of this post...
Posted in SEO Blogs Also tagged bit-more, deal-means, market, obtineo, read-the-rest, recent-merger, rest Leave a comment
Why Be Fair
We've discussed in the past about how our brand is "everything we do". As an SEO provider, business owner, or service provider, your brand is more than your logo, website and advertising. It's also what you say, what you do, how you act, and how you treat people. Today, let's look at the benefits of using fairness as a way to add value to your brand. The Importance Of Reciprocation We all know about "win-win" deals. The best deals leave enough on both sides of the deal so both parties can prosper.
Posted in Search Engine Optimization Also tagged companies, customer, knows-the-rules, marketing, outcome, person, process, rules, seo Leave a comment
Ask.com Puts Its NASCAR Sponsorship Back In Garage
Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com. Jared Cluff, Ask’s senior VP of marketing, says the deal produced some measurable results in 2009: “We saw double-digit increases in usage among NASCAR fans. With the fan cards that our ....
Posted in SEO News Also tagged after-one, ask-com-jared, cluff, deal-produced, fairly-successful, says-the-deal, some-measurable, sponsorship, sporting, sporting-news, spzmu Leave a comment
Microsoft Extends Bing Search Deal With Facebook
The Bing Search Blog announced Microsoft has extended their search deal with Facebook. In addition to extending the search deal, as expected, Facebook will drop Microsoft on the display ad side of the deal. The extended search deal includes a more robust Bing search experience on Facebook. This includes “richer answers combined with tools ....
Posted in SEO News Also tagged deal-includes, display, facebook, microsoft, microsoft-bing, richer-answers, the-display, their-search, top news Leave a comment
Microsoft and Yahoo! Make It Official, Now Time for Some Good Ol’ Fashioned Politicking
Microsoft and Yahoo! have finalized the search agreement initially announced last July . Originally, they had planned to finalize things by late October . When they didn't meet that deadline, they assured everyone that progress had been made. Here's the joint statement released by both parties: Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation. Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010. Now for the fun part: regulatory approval. Advertisers are largely in favor of the deal , since it would create a much stronger competitor to Google.
Posted in SEO Blogs Also tagged advertising, finalize-things, folks-at-google, game, games, google-speaking, microsoft, play-the-game, search, the-transaction, transaction, yahoo Leave a comment
Yahoo, Microsoft Close Search Deal
It’s somewhat ceremonial, but also an important milestone: Yahoo and Microsoft have announced the finalization and execution of the search deal that was first announced in late July. The companies issued this statement: “Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers ....
Posted in SEO News Also tagged finalization, microsoft, microsoft: partnerships, search, statement, the-search, top news, will-create, yahoo, yahoo: business issues, yahoo: partnerships Leave a comment
Microsoft-Yahoo Search Deal On Track For Completion
According to AllThingsD the MicroHoo search deal is nearing completion and “definitive agreement” status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties’ 8-K filing with ....
Posted in SEO News Also tagged circumstances, complex, legal: general, microsoft-bing, parties, search-deal, the-parties, trouble-started, yahoo-search, yahoo: general, yahoo: partnerships Leave a comment
Real-Time Search Results vs. Real-Time Data Collection?
Easy AdSense by Unreal While much of the focus of yesterday’s dueling announcements from Google and Microsoft that each search engine would be including real-time Twitter feeds in its search results dealt with the potential benefits to users, I think that’s just a side-effect of the deal. It would seem to me that the bigger benefit here is that the data from Twitter’s so-called “firehose” of all current Tweets would be a boon to each search engine’s organic search efforts, allowing them to creat
Posted in Search Engine Optimization Also tagged all-current, each-search, focus, its-search, microsoft, organic-search, potential, results-dealt, search-engine, twitter, unreal-while Leave a comment
Could CafeMom Become Yahoo’s Long Sought Social Network?