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Tag Archives: design
SES San Francisco Keynote: BJ Fogg On The Power to Change Behavior
BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco. BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. In his book, “ Mobile Persuasion ,” BJ proposes the theory that the mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet. A visual explanation of captology: Following is a summary of BJ’s key takeaways from his keynote – Hot Triggers: The Power to Change Behavior: The other day, BJ was in his office at home checking email and an email came across with a message that he had been tagged in a photo on Facebook. He thought “awesome Facebook, I’ve been tagged in a photo.” He went in and checked it out – but got lost in Facebook and spent a lot of time there, more than he planned. How did this happen? He was “triggered.” BJ thought, well, let’s look on the bright side of this. Facebook is doing something right – the way they are triggering our behaviors is through the following formula: put “hot triggers” in the path of motivated people. This has become his design mantra and is one of the most powerful formulas for marketers. However, it’s actually not new. Putting hot triggers in the path of motivated people is how it’s always been. More and more, technology can deliver these triggers at the right time in a way that can be measured. If you look at Facebook, for example, as a platform that triggers behaviors you’ll notice they have evolved the platform in a way that does this. Facebook is (love it or hate it) the #1 persuasive technology of all time. BJ taught a class on Facebook a few years ago and it was all about getting students involved. In 10 weeks and with no budget, they were able to create student project applications which attracted 16 million organic users. Their success was due to putting hot triggers in the path of motivated people.
Posted in SEO Tools Also tagged book, internet, life, mobile, online, online-marketing, path, search engine strategies, theory Leave a comment
Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak It's time to get down and dirty... with data. We have Bryan Eisenberg moderating this session, and you will respect his authority. The speaker line-up is just as impressive: aimClear's Marty Weintraub , ROI Lab's Tami Dalley , and SiteLogic's founder Matthew Bailey
Posted in SEO Blogs Also tagged boss, bryan-eisenberg, conversion, customer, data, engagement, manager, marty-weintraub, search, seo, visitor, visitor-loyalty Leave a comment
6 Facebook Search Engine & Data Visualization Tools
Facebook Marketing is a topic we’ve covered for several years and with the significant increase in Facebook users there’s even more interest in how to make sense of what people do there. I’ve seen a significant increase in referring traffic from Facebook to web pages over the past 6 months and while a lot of that lift comes from marketing activities, I don’t anticipate the trend in Facebook users leaving to visit websites slowing down any time soon. Participation on Facebook has traditionally been behind the login or confined to your network. With increasing amounts of content available “to the entire internet”, it’s worth exploring.
Posted in SEO Tools Also tagged api, online-marketing, social-media, tools, universities, visualization Leave a comment
August 2010 Google Webmaster Report
It is that time of the month, where we give you an update on what is going on with Google in terms of SEO related updates. The last update was in July 2010 and here is our August report. This post is always based off of a WebmasterWorld thread. This time, Tedster, the WebmasterWorld administrator, has made my life easy by summarizing the most significant discussions in the Google forum. He said there is more talk about the -950 over optimization penalty, reports of rankings going up but traffic going down, traffic cycles between poorly-targeted and well-targeted, even though the total stays level, rankings are lost after a template change, even though textual content and URLs do not change and traffic fluctuates wildly during the day, or from day to day. Outside of those discussions, here are some of the more significant Google stories from this past month
Posted in SEO News Also tagged common-keywords, google-changes, google-showing, image, japan, power, tools, videos Leave a comment
August 2010 Google Webmaster Report
It is that time of the month, where we give you an update on what is going on with Google in terms of SEO related updates. The last update was in July 2010 and here is our August report. This post is always based off of a WebmasterWorld thread. This time, Tedster, the WebmasterWorld administrator, has made my life easy by summarizing the most significant discussions in the Google forum. He said there is more talk about the -950 over optimization penalty, reports of rankings going up but traffic going down, traffic cycles between poorly-targeted and well-targeted, even though the total stays level, rankings are lost after a template change, even though textual content and URLs do not change and traffic fluctuates wildly during the day, or from day to day.
Posted in SEO News Also tagged common-keywords, dictionary, google-showing, image, japan, life, parked-domains, quality-control, search, seo, tools, webmasterworld Leave a comment
7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)
Posted by randfish As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It's also great for designers who find that as they evolved from Flash designs to machine-readable CSS and separated markup from content, they've earned more links and more organic search love. In this post, I'll walk through examples of those design practices in use and describe how they can help improve your opportunity for organic search rankings and traffic. #1 - Designing that Elicits & Conveys Emotion A phenomenal article from Aarron Walter of Mailchimp on ThinkVitamin - Emotional Interface Design: The Gateway to Passionate Users - deeply explores the trend of designers using their talents to imprint emotion on users. Personally, I love this practice, and professionally, I see it as incredibly valuable for SEO, too. Rather than simply providing a user with information, these sites attempt to convey a sense of the companies, products and services they represent in a tangible way.
Posted in Search Engine Optimization Also tagged adoption, companies, css, gentleman, inspiration, journal, power, search-engines, sharing, visitor, web-design Leave a comment
Video Recap of Weekly Search Buzz :: July 23, 2010
This week at the Search Engine Roundtable, I show screen shots of Bing actually powering Yahoo. Yes, up to 25% of Yahoo's search sessions will be powered by Bing. Google misclassified some sites as parked domains, killing their rankings. Google did a minor PageRank update. Twitter is ranking incredibly well in Google.
Posted in SEO News Also tagged columbia-doodle, google-restores, microsoft, search, search-engine, webmaster, webmaster-tools, week Leave a comment
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