Tag Archives: media

Facebook More Popular Than Google: So?

According to Hitwise, Facebook just became more popular than Google Search . become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week Not sure of HitWises methodology - why aren't they comparing all Google's web functions, including Maps and Mail?
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Usage Data vs Relevancy Algorithms

A few years ago Google's chief economist Hal Varian explained that scale is over-rated : We're very skeptical about the scale argument, as you might expect. There's a lot of aspects to this subject that are not very well understood. ... So in all of this stuff, the scale arguments are pretty bogus in our view because it's not the quantity or quality of the ingredients that make a difference, it's the recipes. We think we're where we are today because we've got better recipes and we have better recipes because we spent 10 years working on search improving the performance of the algorithm. Wednesday Google's chief scientist Peter Norvig shared his view : We don't have better algorithms than anyone else. We just have more data. And this is why you see so many hucksters hyping trash, committing fraud, scamming users, cutting corners, and working legal loopholes at launch time to try to grow marketshare *at any cost* Build the scale and you have the cashflow and feedback mechanisms in place to test viral marketing strategies, improve conversion rates, increase real (and perceived) relevancy, and lock in users
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B2B Hubs Or PPC? Are All Leads Created Equal?

B2B companies crave leads. Good leads. Quality leads. At the right price. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) In this case, when I am referring to “Buyer Hubs”, I am not *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***
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Pew Internet Project Describes the State of Online News as Moving Target

The Pew Internet Project and the Project for Excellence in Journalism's " State of the News Media 2010 " report describes the state of online news heading into this year as "a moving target." Click to read the rest of this post...
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Web Marketing Guy

Search Engine Submission – Search engine submission is a process in which a site formally submitted to the search engine for the recruitment. 11. ... Press Release Optimization – Press release is a form of articles by an entity known about its new products, services and events to the media.
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Report Proposes ‘Google Tax’ To Subsidize Local Media In UK

The massive Pew State of the News Media report, which Matt wrote about briefly, alludes to findings (previously published) that only 19 percent of online news consumers would pay for content. That number is actually larger than some figures coming out of consumer surveys. According to the Pew Internet and American Life Project’s survey *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***
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Google, Yahoo & Portals Are Top Online News Sources: Study

Major news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times. That’s according to the the State of the Media report issued tonight by the Pew Research Center’s *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***
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5 Social Media Tips for Ecommerce Marketing

If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom : Males and females almost equally use social sites (47% vs. 53%) 61% of Facebook users are middle aged or older, with the average age being 37 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over The bottom line: If you aren’t discovering which in social networking channels your customers spend time and include them in your ecommerce marketing mix, you’re probably  missing out on building relationships, community and increasing new customer acquisition through online word of mouth. Leverage these five social media marketing tips for ecommerce to either get started with more social digital marketing or take your current social strategy to the next level: 1. Go Where Your Customers Are Very few things in life promise endless options – digital and social media marketing being one exception. From Facebook to Twitter to LinkedIn to YouTube, there’s no limit to the number of social networking channels available for your business to leverage. Key to successful social media marketing for ecommerce is choosing the right channels to reach customers
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Web Development, Search Engine Optimization and Email Marketing | Martinsburg, WV | FirebrandMediaLLC.com

Firebrand Media, LLC , FirebrandMediaLLC. com , GaryL21 Default Body -------------------------------
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Social Media Optimization – A Necessity While Planning and …

Social Media Optimization - A Necessity While Planning and Designing a Website Social media optimization as a concept is not a very new one. It has been in.
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