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Tag Archives: online-marketing
2010 LeadingRE Conference: TopRank Digital Marketing Sessions
Last week, I was in Las Vegas for the LeadingRE annual conference and marketing technology event speaking on social media and SEO strategies for real estate professionals. It’s always interesting to see where different verticals are at with their willingness to embrace social channels, and I’m pleased to report the top realtors globally are already engaging, or at the least starting to define their path. I gave the opening presentation to the MarTech part of the conference – a track of panels/sessions designed to help real estate professionals better integrate their marketing initiates with technology. Additionally, I spoke on two panels in the general sessions of the conference: one on online reputation management and one as an open panel Q&A answering marketing strategy questions. For Online Marketing Blog readers, following is a wrapup of each of my sessions and some key takeaways. Architecting A Web 2.0 Marketing And PR Strategy For this session, I took event goers through an overview of the process we at TopRank implement for companies seeking social media strategy: a social media roadmap
Posted in SEO Tools Also tagged development, digital, facebook, organization, real-estate, reputation, riaa, salon, search-engines, seo, social-media, web 2.0 Leave a comment
5 Ways to Electrify Your Social Network
A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check. Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check! But where’s the buzz?
Posted in SEO Tools Also tagged customers, facebook, intentions, marketing, personal, social, social-media, social-networking, social-networks, time Leave a comment
How Blogs Can Boost Your Rankings | SEO Articles, Search Engine …
In the competitive world of online marketing and online reputation management, it all comes down to SEO . Effective SEO can lead to increased traffic, more.
Posted in Search Engine Optimization Also tagged all-comes, competitive, increased-traffic, reputation-management, seo, the-competitive Leave a comment
Shutterstock Voted Best Royalty Free Stock Photos Site for Bloggers
A great photo can really add a lot of flavor to a blog post and in our own analysis at Online Marketing Blog as well as with clients, including quality images with a blog post can boost traffic and referrals 30-50%. To make posts more personal, I try to use my own photos as much as possible and do use imags from Flickr under Creative Commons from time to time. This is an area of significant impact for blogs as effective communication and marketing tools, so last week we ran a Reader Poll on the best site for royalty free, stock photos for bloggers. We had the most comments from iStockphoto users and interestingly enough, the “Other” category came in second place with suggestions including: screenshots, stock.xchng, PhotoXpress.com and Creative Commons imagies from Flickr. The poll results are below, but as you can tell from the image, Shutterstock was the winner: Best Stock Photo Site for Bloggers . Shutterstock.com (38%, 83 Votes) iStockphoto.com (31%, 68 Votes) Other – Add to comments (9%, 19 Votes) dreamstime.com (8%, 17 Votes) fotolia.com (8%, 17 Votes) morguefile.com (2%, 5 Votes) stockvault.net (2%, 4 Votes) freedigitalphotos.net (1%, 3 Votes) everystockphoto.com (1%, 1 Votes) Online Marketing Blog has been using iStockphoto for the past 3-4 years but after seeing this poll, we’ll check out Shutterstock. In fact, I ran into the Shutterstock booth while at the SXSW Interactive conference and shared the good news in person.
Posted in SEO Tools Also tagged flickr, image, online, poll, reader, reader polls, reader-poll, referrals-30-50, royalty-free, shared-the-good, shutterstock, stock, stock-photo Leave a comment
5 Social Media Tips for Ecommerce Marketing
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom : Males and females almost equally use social sites (47% vs. 53%) 61% of Facebook users are middle aged or older, with the average age being 37 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over The bottom line: If you aren’t discovering which in social networking channels your customers spend time and include them in your ecommerce marketing mix, you’re probably missing out on building relationships, community and increasing new customer acquisition through online word of mouth. Leverage these five social media marketing tips for ecommerce to either get started with more social digital marketing or take your current social strategy to the next level: 1. Go Where Your Customers Are Very few things in life promise endless options – digital and social media marketing being one exception. From Facebook to Twitter to LinkedIn to YouTube, there’s no limit to the number of social networking channels available for your business to leverage. Key to successful social media marketing for ecommerce is choosing the right channels to reach customers
Posted in SEO Tools Also tagged customers, halloween, marketing, media, social-media, social-networking, statistics Leave a comment
BIGLIST Social SEO Blogs Update 031110
Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs . Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms. Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest. Frank Thinking About Internet Marketing – Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics.
Posted in SEO Tools Also tagged attention, design, internet, internet-marketing, learning, marketing, online, search, seo, social, social-media, social-seo, web-design Leave a comment
Ford’s Focus on Social Media: Scott Monty Interview
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views.
Posted in SEO Tools Also tagged facebook, history, monty, museum, scott-monty, social, social-media, time Leave a comment
Search Engine Optimization Firm – Killer Tips
There is no doubt that online marketing is growing exponentially, thanks to the modern communication methods. In this context, internet surfers are relying more on search engines that return thousands of results for every query ...
Posted in Search Engine Optimization Also tagged context, every-query, internet-surfers, modern, return-thousands, the-modern Leave a comment
Google: The Social Media Company