Tag Archives: online-marketing

Brian Clark Interview: Copyblogger on Content Marketing with Blogs

OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo , Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.
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Convonix Blog: » SEO vs PPC: Conclusion

If so, then you have to understand the difference between the effectiveness of both the pay per click advertising and search engine optimization . Ideally, you should have clear cut knowledge about both these forms of online marketing ...
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Jumping Army Strong on Social Media & the Golden Knights

Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently  Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own Army story: “Would you like to go skydiving with the US Army Golden Knights?” Who are the Golden Knights ? In 1959 13 men joined together to form the Strategic Army Corps Sport Parachute Team, to compete in the communist dominated sport of skydiving. The team performed so well that on June 1, 1961 the Army maded them an official parachute team and the Knights (men and women) have been wowing audiences at air shows ever since. Greg is a well known “social media guy” and works with the Army account for his agency. At first I was uncertain about the jump, but after looking at the competitive skydiving team’s website , YouTube channel and blog , I decided it was worth checking out. One thing Greg didn’t know when he invited me was that I spent several years on active duty in the military.
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Video Interview: Dave Roth of Yahoo

Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company. Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site.
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SES San Francisco 2010 Wrap-Up

QR code on the side of a building? Geek cool. Last week the West Coast Search Engine Strategies conference moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous Moscone
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23 Awesome SEO Blogs Everyone Should Read | The Customer Collective

seo Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like ...
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23 Awesome SEO Blogs Everyone Should Read

Search engine marketing is constantly changing Like social media and other aspects of online marketing search engines are working to deliver better r.
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Solving Duplicate Content And Multiple Site Issues

More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content.  For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS ? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This Search Engine Strategies San Francisco session looks at the issues and explores solutions. Moderator: Adam Audette, President, AudetteMedia, Inc. Speakers: Shari Thurow, Founder & SEO Director, Omni Marketing Interactive Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc.
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Enterprise SEO: Not For The Weak – Online Marketing Blog

Are you tough enough for enterprise level SEO ? Find keys to overcoming inherent challenges at Online Marketing Blog.
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Enterprise Level SEO Is Not For The Weak

Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session.  Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Bill Hunt,  SES Advisory Board & President, Back Azimuth Consulting Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed.  So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content.  Enterprise is difficult because management of a lot of content and people is difficult to scale. A recurring theme at the SES sessions I’ve attended this year is the importance of communicating SEO in a language that non-search professionals (high level executives) will understand.  TopRank CEO Lee Odden even offered the presentation ‘Selling Search to the C-Suite.’ Let’s identify the problems a C-level executive may have with a fairly basic statement that illustrates the positive results of an SEO campaign: “Our SEO efforts have helped decrease bounce rate 40% over the last 90 day from visits generated by organic keywords.” What is bounce rate? What do you mean by ‘organic’ keywords? Why are you not talking about revenue? Let’s say the same thing a little bit differently: “SEO recommendations made to our small business software page have helped decrease the amount of traffic that immediately abandons this page by 40%.  As bounce rate has decreased, the amount of visitors who have converted to sales has increased 75%.” A great line from the movie Adaptation (which I am probably getting wrong) is ‘Get them in the third act.  No matter what else is wrong with your story, you’ll win if you can get them in the third act.’ Communicating a direct effect on revenue is a great capper for any communication with a C-level and a great way to get buy-in for other SEO tactics you KNOW you need to implement.  For example: Cleaning up duplicate content The more duplicate content we have, the fewer results search engines will show from our site.  Fewer webpages basically means we have fewer salespeople online. Creating content There is a huge gap in content for this topic between our site and our competitor’s site.  Here is a graph showing all our potential customers that are going to our competitor’s website
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