Tag Archives: people

Why The SEO Industry Is Special

I have been part of the SEO industry for a pretty long time now. The thing is, I really don't offer SEO services, but yet, I still write about the industry, cover the news and go to the industry gatherings. The question I am asked about this is why? Why bother if you don't sell SEO? I always come back to the industry and how special it is. There is something about the people in the industry. The giving nature of the industry
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A Proven Time-tested Effective Technique For Reducing Your Income

When Transparency is Valuable If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such. And if you have high growth and contact an investment banker to get a bidding war going then limited transparency can help then. But if you have a high growth site in a high growth field and there is only one company trying to buy your site then transparency is the opposite of leverage. It can only work against you. Scam Website Purchase Offers: How They Work Over the last couple days a company made a pretty fair offer for one of our websites
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Data Visualization Techniques

Posted by willcritchlow Rob and Duncan are currently in Seattle, with this week full of interviews of SEO consultants for our US office . Since the announcement in February, we have been working flat out with a bunch of new clients and dealing endlessly with the US immigration service. With people on the ground, I
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Crafting SEO Landing Pages

The landing page, in terms of SEO, went out of fashion. Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters. However, the type of landing page we should take a closer look at is the type of landing page used in PPC - a page carefully crafted to lead a visitor to desired action. SEOs can benefit from applying the same techniques used for creating effective PPC landing pages to their organic pages. After all, we all want visitors to arrive at our pages, and take a desired action. All Search Is About Connecting With People Our pages may rank well, but if the visitor doesn't do something that ultimately leads to more money in our pockets, our sites won't last long. In the past, ranking well has led to a pre-occupation with factors like keyword density i.e.
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4 Things That Are Getting Me Rankings, Right Now

Posted by Glen Allsopp This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Despite my love for SEO and my presence in the industry for almost 5 years, I have to admit that I barely followed the latest trends over the last 12 months. 95% of SEO related feeds disappeared from my Google Reader account and I stopped manually checking some of the biggest resources in this niche. The main reason for this is that I no longer work with clients so new tactics and many advanced SEO methods didn't matter to me that much. I was also at the point where I felt I was getting overloaded with the same information or bad advice, instead of sticking with the basics and going with what I know. Instead of reading 30+ SEO feeds per day and watching every Matt Cutts video like it was a direct message from God, I shut out all the noise and just started building websites around things I love. In the 12 months since going solo I've had more success than the previous four years and I've gained rankings for a large number of very competitive keyphrases.
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Video Marketing Case Studies with David Meerman Scott and Me

Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. I'm the author of YouTube and Video Marketing: An Hour a Day , we have the same publisher, and we're virtually neighbors. Click to read the rest of this post...
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Learning SEO: It Can Get Noisy

There is obviously no shortage of information on SEO. But thanks for turning up here :) The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler? Why should you even listen to SEOBook ? 1
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Yahoo Partners With Twitter Again

It seems like for every search company to remain cool, they need to have a partnership with Twitter. And since Yahoo is no longer a search company, I guess they need to be very cool and announce yet another partnership with them . This partnership includes three primary elements: 1) People will be able to access their personal Twitter feeds across Yahoo!'s many products and properties, including the homepage, Yahoo! Mail, Yahoo! Sports, and others, letting them check in more easily on what's happening with the people and things they care about while on Yahoo!. 2) People will be able to update their Twitter status and share content from Yahoo! in their Twitter stream, so they can easily share their Yahoo! experiences with their friends and followers on Twitter. 3) Yahoo! Search and Yahoo! media properties like News, Finance, Entertainment, and Sports will include real-time public Twitter updates across a variety of topics. Yahoo! Search users will immediately see real-time Twitter results today; go to Yahoo! and try it out. Let me quote some of my favorite lines from the WebmasterWorld discussion: This is getting stupid now.
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Three Google Execs Convicted In Italy Over YouTube Privacy Issues

Honestly, I am shocked that Italy prosecuted and convicted three Google executives in Italy over a YouTube video. The news was all over Techmeme yesterday. I'll quote Reuters : A Milan court has convicted three Google Inc executives for the 2006 transmission of a video showing the bullying of a youth with Down's syndrome, the judge in the case told Reuters on Wednesday. The three were sentenced to six months in jail after being convicted of invasion of privacy, the judge said. A fourth executive was found not guilty. Google wrote on their blog that this is a serious threat to the web in Italy. Google said: But we are deeply troubled by this conviction for another equally important reason. It attacks the very principles of freedom on which the Internet is built
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Meet the Mozzers!

Posted by jennita Over the past few months, we've announced a number of exciting changes here at the mozPlex. Some of those include becoming focused on our software , new SEO tools and a cultural change with our TAGFEE Tenets . With that, we're committed to being transparent and authentic and feel we've done a great job keeping the SEOmoz community up to date on many of these changes. However, one area we've been slacking is in ensuring that our community knows who we are, as a team. There are many mozzers who mainly work behind the scenes building tools, or providing excellent customer service to our members. Along with our shift from consulting, we've had a few organizational changes and people's roles have changed. Additionally we have a number of moz Associates that help contribute to the blog and provide expertise in Q & A . We'd like to take this opportunity to introduce you to our team, and ask you to get to know us a little better.
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