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Tag Archives: people
E-Commerce SEO: Making Product Pages into Great Content – Whiteboard Friday
Posted by Danny Dover
Posted in Search Engine Optimization Also tagged advice, amazon, comparisons, ecommerce, holiday, images, photo, photos, price, search-engines, seo, source, video Leave a comment
Why I Didn’t Hire Conductor, But Seriously Considered It
About 3 years ago while I was an SEO infant, an especially slick, Canadian-born, industry veteran introduced me to the people at LinkExperts. “You’ve got to use these guys. They are the only way to get some killer links, it’s expensive but it’s totally worth it.” I eagerly called LinkExperts, went through a Powerpoint dog *** Read the full post by clicking on the headline above ***
Posted in SEO News Also tagged eagerly-called, get-some, headline, killer-links, link week, only-way, powerpoint, seo, the-full, the-headline, the-people, totally-worth, went-through Leave a comment
Real Time Storytelling – SES SF
For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content. For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship. The future may be a stream with the authenticity of the social web and the reach of mainstream media. Lead by moderator Khris Loux, CEO & Co-Founder, Echo this panel took a bleeding edge look on real-time story telling through an open discussion and Q&A. Panel participants: Dan Schmidt, Senior Product Manager, CBS Interactive Andrew Lyons, Commercial Director, UltraKnowledge Dermot Waters, Senior Director of Product Development, CNN.com Louis Gray, Managing Director of New Media, Paladin Advisors Group Moderator: what is a brief definition of real-time storytelling? Waters: Weaving a coherent narrative between disparate conversations.
Posted in SEO Tools Also tagged aggregation, arbiter, consumer, marketing, media, online-marketing, real-time, social, storytelling Leave a comment
Content Marketing Optimization – SES SF 2010
TopRank Online Marketing CEO Lee Odden gave a solo presentation at Search Engine Strategies 2010 on content marketing optimization. Following is a summary of Lee’s comprehensive presentation including 10 essential steps for your organization to achieve success. The core of any search or social media marketing program focuses on content. But what exactly is content marketing? It’s creating and distributing relevant content to attract, acquire and engage customers which you know detailed information about. It’s different than search – where you’re seeking in-demand phrases and creating content. In content marketing, which grew out of the B2B marketing space, you’re developing personas. In addition to this you should activate the intersection of search and content marketing. Customers are expecting more. It’s not enough anymore just to publish features/benefits and expect someone to buy something. First they search, then they ask their friends, then they purchase. Sales cycles are getting longer and consumers are getting smarter. Content is why search exists – to organize the world’s information. Content is also an outcome of social interactions. And, search engines are indexing much of that social content. Content is essential for social SEO and sits at the intersection of search and social. What many traditional marketers are doing to leverage content and give customers what they want is delivering content in many avenues (press releases, blogs, videos, Ebooks, webinars, etc.). What if you leveraged search in tandem with these items to expand their reach. To do this, let’s consider what has changed recently in the world of search. SEO’s effectiveness has not changed, it still equals increased conversions. SEO is in fact the most effective online marketing tactic as ranked in a recent TopRank poll on digital marketing tactics .
Posted in SEO Tools Also tagged intersection, marketing, online, online-marketing, results, search engine strategies, search-engines, seo, social-media Leave a comment
Google Images Serves Up One Image For Limited Time
When Brian asked me yesterday why Google Images was only serving up one image for a search query, I brushed him off. I thought maybe it was a network administration issue but I was wrong. @ rustybrick @ GoogleImages appears to be having issues. Only one page loads??? less than a minute ago via TweetDeck Brian Ussery beussery Brian was one of many having an issue loading up Google Image search results last night. loupiote reported the issue at Google Web Search Help and said: google image search is not working with Chrome today (only 1 page of results is displayed, scrolling not working!)
Posted in SEO News Also tagged brian-ussery, google search engine, google-image, google-images, image, impacted, search, search-help, search-results, traffic Leave a comment
How to Pitch SEO to Potential Clients and Employers – Whiteboard Friday
Posted by Danny Dover Update: Thank you everyone for your patience with the video issues. It looks like our video host's CDN accidentally cached a bad request. Everything should be working now! Party on!
Posted in Search Engine Optimization Also tagged advice, conversion, dating, person, pitch, potential, search-engines, seo, strategies, tactics, things, time, video Leave a comment
Google Help Center’s Rap Video
Since we cover search topics as discovered in help forums, I have no choice but to share this outstanding rap video by Matt (not Cutts) of Google. Matt is one of the people responsible behind Google's Help Center and he made a rap video describing how people can use it. Here is that video, but he points to sections on the page, so I included a screen shot below: Here is the full transcript of the rap: Hi, I'm Matt from support. So glad you could enter My favorite spot on the web - it's the Google Help Center. I'll start us off now and put my hand in the air And point to a tool called the search box there Where you can search for articles to read to learn about a product and get answers that you need. Please over to your right now adjust your view To see some recommended articles just for you, Which may be customized or based on common questions, And below them you'll see a Help Resources section. Now, if you move your vision slightly over to my right You'll see a list of links with the topics of the site And no matter where in the help center you roam Click Help articles to hit the help center home.
Posted in SEO News Also tagged flickr, google-help, google-matt, other google topics, outstanding, search, topics Leave a comment
Google Says Using Google Translate Can Be Against Google’s Webmaster Guidelines