Tag Archives: public-relations

New Strategies for Getting Links from Newspapers

The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links. ...
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What Creates Digital Ghettos?

Open source software is awesome, and I am much richer for it existing. But the concepts that work in widely downloaded free software may not apply as well elsewhere. One of the best books on this topic is Jason Lanier's You are Not a Gadget , which in large part inspired this post. Openness is one of the most widely espoused important ideals upon which to build an online business.
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Smarter Ways to Get Content Ideas for B2B Blogs

One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return.  Blogs are fairly easy to start and if you’ve been a reader of this blog, chances are pretty good that you have started your own blog (personal or for biz) at some point in time.  Many of the companies TopRank Marketing consults with have either started business blogs and need help or want to start a new blog to advance a variety of business goals. In fact, in our blogging survey earlier this year, 95% of respondents indicated they incorporate blogs as part of their search engine optimization efforts. Many others use blogs for public relations, customer service, product support and recruiting.
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7 Benefits of Partnering SEO & PR

There are many intersections between earned media and organic search engine rankings, so it makes sense that they would work well together. The PR industry is in an interesting situation right now with so much of the traditional media world moving to digital media.  Whether they admit it or not, journalists rely on PR professionals for a pipeline of stories and information. When journalists lose their jobs, media relations professionals lose an essential reason for being in business.
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7 Benefits of Partnering SEO & PR

There are many intersections between earned media and organic search engine rankings, so it makes sense that they would work well together. The PR industry is in an interesting situation right now with so much of the traditional media world moving to digital media.  Whether they admit it or not, journalists rely on PR professionals for a pipeline of stories and information. When journalists lose their jobs, media relations professionals lose an essential reason for being in business. Even if PR departments and organizations are digitally savvy, there are a good number of reasons (7 in fact) to incorporate search engine optimization into their processes: Reach Journalists where they’re looking - There are many formal studies as well as our own outreach to the media that have illustrated the changing behavior of journalists, analysts and reporters to use search to do their job of research and reporting the news.  Optimizing news content and digital assets presents a significant opportunity to “be” where journalists are looking. Search extends reach of PR & communications - The content produced by Public Relations departments is of value to many audiences outside of the media.  Employees, potential employees, investors, partners, customers and even prospective customers are influenced by news content
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Search Engine Optimization in Public Relations Terms | Web SEO …

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web. ...
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SEO Link Building is Just Like Business Development

Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. ...
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SEO Link Building is Just Like Business Development

Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. ...
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What is SEO PR? | Search Engine Optimization Public Relations …

Search Engine Optimization Public Relations ( SEO PR) is a blend of search engine visibility and traditional public relations that disperses a company's message across the Internet by way of online media outlets and search engines. ...
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Google Engineers Offering Free Course in Black PR

Has a competitor launched a new feature that concerns you? If so, how do you react? Google, well known for their public relations expertise, does not like the idea of Facebook creating an (eventual) distributed ad network based on demographics data. In spite of Google personalizing search by default (without asking), Google opting you into behavioral targeting (without asking), & automatically opting you into Google Buzz (without asking), suddenly they are a company concerned with the privacy of people on *other* networks. An effective attack typically should not look like it comes from corporate, but sound more like a list of alarmed concerns issued by individuals just like you . And so we get alarmed stories from the likes of Ka-Ping Yee , a software engineer for the charitable arm of Google: Facebook's new system for connecting together the web seems to have a serious privacy hole , a web developer has discovered
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