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Tag Archives: public-relations
Small Business Owners Using Public Relations Campaigns to Out Sell …
Small Business Owners Using Public Relations Campaigns to Out Sell Their Competitors I'll give you a few reasons why this method is not only effective, but.
Posted in Search Engine Optimization Also tagged business, few-reasons, method, relations, small-business, their-competitors Leave a comment
Upcoming TopRank Social SEO & PR Events
Our team works hard to stay on top of current best practices and as a result, we’re asked to speak at a variety of conferences, workshops and webinars. One of the goals at TopRank Online Marketing is to help companies better understand the current landscape of the digital marketing & PR environment. That includes strategies that can be executed more efficiently and marketing programs that can adjust to persistent change. Hopefully you’ll find an event below that fits your needs.
Posted in SEO Tools Also tagged adam singer, goals, interactive marketing, jolina-pettice, lee-odden, online-marketing, president, search-engine, search-engines Leave a comment
How to Source Content on Twitter
With the increasing emphasis on content marketing for both SEO and Social Media, I thought I’d offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we’ve written about content sourcing for corporate blogs in the past, but this post will emphasize how to use social media darling Twitter to find a goldmine of useful resources, tips and information that your customers will love and keep coming back for more. The irony here is that there’s been speculation as to whether the growing popularity of Twitter has reduced the effectiveness and popularity of blogging. The reality is that Twitter and blogging compliment each other exceptionally well. Here are 5 tips on how to use Twitter to do just that: Polls – Ask And You Shall Receive Active participants on Twitter that have developed a certain momentum of followers and conversations can offer their Twitter network the opportunity to interact and engage on topically relevant poll questions. Polls are a great opportunity to ask for help and recognize participation. Some guidelines on Twitter polls : Announce that you will be asking a series of poll questions. Use an intuitive #hashtag after each poll question to thread them together Make sure you ask questions relevant to your Tweeting history Thank particpants and let them know what you will do with the answers Acknowledge participants in the blog post
Posted in SEO Tools Also tagged answers, content marketing, facebook, marketing, online, online-marketing, search, seo, tips, twitter, twitter-marketing, writing Leave a comment
All Shades of Gray
Does Google like auto-generated websites wrapped in Google AdSense ads? The short answer is no. The long answer is a bit more convoluted. But so long as they are... well branded well funded operating at scale good at public relations wrapped in AdSense ads ...the answer is yes, autogenerated websites full of scraped content are fine.* *based on Mahalo.com Mahalo SEO Spam Case Study The Sales Pitch & Launch Originally when launching Mahalo, Jason Calacanas claimed that it would be spam free and that SEOs would have hell to pay. He had a multi-month sales pitch leading up to the launch of his site where he kept stating that Squidoo is spam and kept calling SEOs scumbags so he could pull in attention and links. This was well received by SEO conference organizers because people would talk about how outrageous Jason's speech was online, so (seeking marketing for their conferences) the SEO conference organizers acted like lap dogs standing in line waiting for their turn to have Jason call their paying attendees scumbags. The publicity strategy worked great as it helped land Jason some mainstream press coverage and a lot of ditto head bloggers (who lacked either the experience or the mental faculty needed to see the bigger picture) got behind Jason.
Posted in Search Engine Optimization Also tagged mahalo, network, search, search-engine, search-engines, seo, seo tips, spam, time, user Leave a comment
Open Site Explorer is Pretty Slick
From a marketing and a public relations standpoint this tool is brilliant. Rand just put up a full in-depth review here . In the past I have not been a fan of certain outing policies, but of late I have seen that practice has went away...and if it stays that way how could I not recommend the above tool? Sometimes it is hard to appreciate how spoiled we are as SEOs with cheap to free keyword data, cheap to free great link data, and lots of useful tools to help us organize and make sense of it all.
Posted in Search Engine Optimization Also tagged avoided-scaling, certainly-feels, challenge, demand-media, getting-easier, investment, SEO Tools, the-investment, the-willingness, tool, tools Leave a comment
25 Women That Rock Social Media
Last week Erik Qualmann posted a list of “ All Star Social Media ” players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Scott Monty was humbling to say the least. Erik qualified the list by saying they were mostly people he knew and he welcomed suggestions. I noticed few women were mentioned and knowing there are so many power players, I decided to create a list of my own featuring women that I think “rock” the social web. The photo to the left is my flexible business partner, Susan Misukanis, who “Rocks” as President of TopRank Marketing . Many in the list below are from the PR industry that I know so it’s biased in that way. Suggestions of other accomplished & influential women in social media (consultants and corporate) are welcome. Now on to the list: Katie Paine @kdpaine – Katie is a world traveler, author, consultant and PR measurement guru that has been publishing , presenting and educating us about PR and social metrics long before social media, social web, social this and social that became fashionable amongst communicators, marketers and certainly, mainstream media.
Posted in SEO Tools Also tagged director, italian, media, online-marketing, opinion, seo, social, white, women, women in social media Leave a comment
Is SEO Science or Art?
Recently SEOmoz posted about running a test that proved their thesis that nofollow PageRank sculpting still works (while actually only proving issues with sample size & methodology ). But the issue of "proving" things with SEO publicly is typically a misguided one. It is so hard to control variables in tests, and even if you could set up a control set many test types would be isolated to fictional words. But the issue with that is that the relevancy algorithms can change based on your location, the location where a particular keyword is commonly searched from, how many other competing results there are for that query (and what those other sites are changing while you test), and whatever algorithm shifts happen in Google while your test is going on (like promotion of certain vertical databases, baking in new pieces to the relevancy algorithms, improvements in related vocabularies, introduction of new penalties and filters), etc etc etc But lets ignore all the above and pretend there is a way you can isolate variables or you notice something new and different and important. What happens when you mention it? Typically people tell you that you are full of crap, even when you are right . Even if the test they did was legitimately scientifically valid they still likely would have got mocked for their efforts , just like I did in the above image (when I was right). And the more data you share to "prove" your case all you are doing is lessening your competitive advantage over other market competitors
Posted in Search Engine Optimization Also tagged archives, business, cool, income, industries, location, market, marketing, people, price, seo, time Leave a comment
Matt Kelly: How Can Mainstream Media Compete Online?
The Media Strawman Argument: SEO is Bogus Lots of people in desperate positions like to create a common enemy and rally against them, even if/when their position is utter non-sense . Watching the big co. media vs Google interaction has been entertaining, largely because they claim search is an either/or game. Matt Kelly, from the Daily Mirror, exclaimed how SEO was a dead end and how they were only able to grow by not worrying about SEO : three months ago, we launched two new websites - and actually stripped out from Mirror.co.uk two of our core drivers of traffic; showbiz and football. Creating two new niche websites, built on very different platforms designed especially to show each off in their best light. And the hell with SEO. We we're chasing passion, here, not page impressions
Posted in Search Engine Optimization Also tagged bbc, british, business, daily, health, illusion, importance, language, person, seo, social, targeting Leave a comment
Why Use Social Media For Public Relations
Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter. The social web is far more than just Twitter, and if Twitter is the extent of your participation you’re missing out. Lee’s diagram of social media and channels of distribution presents a visualization of a strong approach, where the centerpiece is a blog. The centerpiece could be anything of course, not just a blog – but the essential element is that it’s a place you control and not an external network. Using Twitter or any network you don’t control as the centerpiece is a mistake, because you’re building the value of a digital asset that isn’t really yours (no analytics, no control, no SEO benefit and if that network falls out of favor all your hard work is devalued). Additionally, while today we speak about channel-specific PR or marketing, the future will be different. Traditional and digital PR will merge and it will just be seen as PR. A quote from William Gibson adds clarity to this: image credit: will lion via flickr Segmentation will end when the digital divide is bridged. In the meantime, the idea of digital PR continues to proliferate while we see a decline in traditional. A recent digital readiness report states 18% of marketing decision makers have no interest whatsoever in traditional marketing. This shows a good percentage are already embracing digital fully and is a potential harbinger of the future. Other data in that survey adds to this: a majority agree that knowledge of social networks (80%), blogging, podcasting and RSS (87%), and micro-blogging (72%) is either important or very important when it comes to PR and marking hiring. Many marketing/PR professionals and agencies are already on board and becoming more sophisticated in their strategies daily. But for those who are new, I’d like to discuss why it is such a great platform for interacting. These are points I touched on during a recent panel on PR and Twitter however I wanted to follow up with more detail. Authenticity/personality – the world and web crave it There are too many faceless brands, companies and even, amazingly, people on the planet. We crave authenticity – and digital channels reward it higher than traditional. This is because they are personal versus the fact that traditional channels produce content as the result of a polished, refined process. The truth is the web is not meant to be a finished product; it is merely an avenue to express ourselves. Additionally, the web enables you to talk with consumers and prospects, not at them. Embrace PR with this in mind and you’ll nurture a very different kind of relationship than those who treat it like a broadcast tool.
Posted in SEO Tools Also tagged exception-locked, medium-grid, medium-shading, priority, seo, shading, social, social-media, unhide Leave a comment
Spam vs Mahalo: Matt Cutts Explains the Difference