Tag Archives: public-relations

There are many intersections between earned media and organic search engine rankings, so it makes sense that they would work well together. The PR industry is in an interesting situation right now with so much of the traditional media world moving to digital media.  Whether they admit it or not, journalists rely on PR professionals for a pipeline of stories and information. When journalists lose their jobs, media relations professionals lose an essential reason for being in business. Even if PR departments and organizations are digitally savvy, there are a good number of reasons (7 in fact) to incorporate search engine optimization into their processes: Reach Journalists where they’re looking - There are many formal studies as well as our own outreach to the media that have illustrated the changing behavior of journalists, analysts and reporters to use search to do their job of research and reporting the news.  Optimizing news content and digital assets presents a significant opportunity to “be” where journalists are looking. Search extends reach of PR & communications - The content produced by Public Relations departments is of value to many audiences outside of the media.  Employees, potential employees, investors, partners, customers and even prospective customers are influenced by news content