Tag Archives: social

Video Marketing Case Studies with David Meerman Scott and Me

Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. I'm the author of YouTube and Video Marketing: An Hour a Day , we have the same publisher, and we're virtually neighbors. Click to read the rest of this post...
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11 Free Tools for Social Media Optimization

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable.com – Social visibility score knowem.com – Profile building tool Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites semrush.com – Find competitor organic search rankings Google Insights – Keyword demand trends Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags majesticseo.com – Historical back-link tracking trackur.com – Social media monitoring socialmention.com – Real-time social search & scoring, social keyword research bit.ly – Search friendly URL shortening with analytics analytics.postrank.com – Track social engagement with combined Google & social analytics Below are screen shots of each tool with a more detailed description of how you might use them. HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs
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Ford’s Focus on Social Media: Scott Monty Interview

When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views.
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SMX West 2010 Live Blogging Recap

The past three days was three days filled with great SEO and SEM related content from the SMX West show . I am happy to say we had two outstanding and giving volunteer bloggers to help bring a piece of the show to you via this site. Keri Morgret of Strike Models and Brian Ussery of Beu Blog spent a tremendous amount of time and energy live blogging the event. Please give them a huge thank you - and please also thank the SMX conference for allowing us to provide this coverage. Here is a recap of the sessions we covered
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Tips Of (legitimate sweepstakes online) Best Marketers In 2010

For 2010, the successful marketers are posting top quality content on the social networks with back links to a properly Web optimization web design home site that i s easy to navigate. ... With ClickBank Pirate, you’ll study all about promoting, key phrase research, search engine marketing, internet 2....New this year with the search engines are the listing of postings from the social networks on the ranking pages. ... This is why Web optimization link building in the social networks has become a marketers mecca....
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SEARCH ENGINE OPTIMIZATION ANALYST, 2-5 years exp, Chennai | The …

Search engine marketing , Search engine optimization , SEM, SEO , social media marketing, Social media optimization, software, software solutions, solution, solutions, web, web design, web designer, Web Development, web Marketing, ...
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Whiteboard Friday – Twitter as an SEO Research Tool

Posted by great scott! Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals (particularly Twitter) are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the 'Query Deserves Freshness' switch. If you can figure that out, you can gain a big competitive advantage by publishing fresh content in a targeted, timely manner. Rand mentions a couple of tools for using Twitter to target and time your content.
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Search Engine Optimization Tips – Mega Tag Tips > SEO | Internet …

Search engine marketing , Search engine optimization , SEM, SEO , social media marketing, Social media optimization, software, software solutions, solution, solutions, web, web design, web designer, Web Development, web Marketing, ...
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My Top iPhone Apps for Social Media Marketing

It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started. Ah, back to a full sized Logitech keyboard and mouse. Much better. Popularized by iPhones, there are apps for just about everything, including tools to help social media marketers on the go. In fact, there are over 100,000 iPhone applications to choose from. Many of those apps are extensions of social media sites such as Facebook and Twitter.
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