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Tag Archives: spzmu
Touch-Phones: Changing The Way We Search
For most of us sitting in front of a PC, today’s search engines provide a “more than good enough” way to find information or entertainment on the world wide web. Mobile is different. Few of us could claim that we use mobile search several times a day, and when we do search it is often ....
Posted in SEO News Also tagged features: analysis, find-information, good-enough, search-engines, search-several, the-world, use-mobile, world Leave a comment
Google: “With Buzz We Failed To Appreciate That Users Have Differing Privacy Expectations”
Google scheduled a privacy discussion for reporters and bloggers at its San Francisco offices a couple of weeks ago. The timing turned out to be unexpectedly ironic. The idea was to “walk through a short presentation about [Google's] guiding principles for privacy, how we use data and some of our comprehensive privacy efforts over the past ....
Posted in SEO News Also tagged comprehensive, francisco, google: critics, legal: privacy, our-comprehensive, over-the-past, past, privacy-efforts, top news, use-data, walk-through Leave a comment
Improve Your Search Campaigns With Smart Cross-Selling
Let’s get a little more hands-on this week and walk through something practical that will immediately impact the conversion potential of any web site and increase the performance of both paid and natural search campaigns. The examples I’ll use today are specific to ecommerce, but the same ideas can be translated to other industries, ....
Posted in SEO News Also tagged both-paid, conversion, industries, little-more, performance, same-ideas, use-today, walk-through, week Leave a comment
Organic Search & Paid Search: Are They Synergistic Or Cannibalistic?
One aspect to search marketing that I feel doesn’t get enough attention and indeed is misunderstood by the SEO practitioner is the interaction between organic search and paid search. For years when teaching SEO workshops, I touted the synergistic effect of being at the top of both organic and paid results. I would encourage attendees to ....
Posted in SEO News Also tagged between-organic, both-organic, get-enough, interaction, search-marketing, seo, synergistic, the-interaction, the-top Leave a comment
Is Google Referrer Spamming To Detect Spam?
Michael VanDeMar has documented possible evidence that Google is using fake referrers, possibly to detect forms of spam. Michael said the GoogleBot is being cloaked and is sending fake referrers for keywords the site is not related to and has no chance in ranking for. Bing has been doing this for years, fixed the issue ....
Posted in SEO News Also tagged being-cloaked, detect-forms, fixed-the-issue, issue, sending-fake, seo: spamming, top news Leave a comment
Google Gets Patent For Variable Content Access By Geography
Google was grated a patent that discusses a system of determining content access privileges by country/geography. While it undoubtedly has multiple uses, Google book scanning and search appears to be the primary intended use case. ArsTechnia brings it to our attention. Here’s the patent summary: A system comprising: one or more devices to implement: means for receiving ....
Posted in SEO News Also tagged attention, google: book search, google: legal, google: outside us, intended-use, legal: copyright, primary, the-primary Leave a comment
Google Wants Mountain View To Change Zoning Laws
TechCrunch reports Google sent a letter to the zoning board in the City of Mountain View, trying to encourage the city to change the zoning laws near the Google headquarters. Currently, the areas around the Googleplex are zoned only for commercial use. Google wants to enable their employees to be closer to the ....
Posted in SEO News Also tagged areas, city, employees, google: business issues, google: employees, google: offices, googleplex, mountain, mountain-view, near-the-google, the-areas, the-zoning, zoning, zoning-laws Leave a comment
Day One Of Paid Search: Know Your Goals
Sometimes the start of a project is the hardest part. You don’t know what you don’t know. There will be questions to ask for which you may not know the answer. If you’re a beginning at search engine marketing, you may even be staring at a blank Excel sheet right now. The ....
Posted in SEO News Also tagged answer, beginning-at-search, excel, hardest, know-the-answer, may-not, ppc academy, search-engine, sheet-right, sometimes-the-start, start, the-hardest, the-start Leave a comment
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