Tag Archives: tools

SEO Health Checks – Regular Housekeeping Tasks for Your Website’s SEO

Posted by richardbaxterseo Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performance. General Error Checking General errors can crop up continually with any website and left unchecked, their volume could spiral out of control. Working on improving and resolving large numbers of 404 and timeout errors on your site can help search engines minimise the bandwidth used to completely crawl your site. It’s arguable that minimising crawl errors and general accessibility issues can help get new and updated content into search engine indexes more quickly and often, a good thing for SEO! If you want to get smart with error handling and other crawl issues, start by getting a Google Webmaster Tools account. Take a look at “Crawl errors” found via the “diagnostics” panel after you’ve verified your site: Paying particular attention to the “Not found” and “Timed out” reports, it’s wise to test each error with a http header checker online or using a Firefox plug-in such as Live Http Headers or Http Fox
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11 Free Tools for Social Media Optimization

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable.com – Social visibility score knowem.com – Profile building tool Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites semrush.com – Find competitor organic search rankings Google Insights – Keyword demand trends Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags majesticseo.com – Historical back-link tracking trackur.com – Social media monitoring socialmention.com – Real-time social search & scoring, social keyword research bit.ly – Search friendly URL shortening with analytics analytics.postrank.com – Track social engagement with combined Google & social analytics Below are screen shots of each tool with a more detailed description of how you might use them. HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs
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Search Engine Optimization And Why It Is Vital For Your On-line …

Online business is really a cut throat business. You need to arm yourself with the proper know-how and the tools to make your website a cut above the rest. Each.
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(Text) Recap of Weekly Search Buzz :: March 5, 2010

I am still in Israel, so no video recap this week again, I apologize but here is the text alternative. Google dropped SearchWiki for Starring search results, which makes me very happy. Yahoo celebrated it's 15th birthday. We posted the March Google webmaster report. Is there such a thing as a seven day indexing delay with Google? Google Webmaster Tools added better notifications, sharing capabilities, Sidewiki control, but had bugs with setting the crawl rate and verification through AdSense. Bing recommends validated HTML for better indexing and dislikes chain redirects
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AdSense Data Link With Google Webmaster Tools Failure

A Google Webmaster Help thread has confirmed reports of an issue with authenticated your site via Google Webmaster Tools to allows AdSense's bot to crawl password protected sections of the web site. One of the steps of authenticating AdSense to allow the AdSense crawler to access pages that are behind a login is to verify your site with Google Webmaster Tools. The data feed to pass over the authentication authorization between Webmaster Tools and AdSense was offline for a few days. Dennis G. from the Google Webmaster team said: Our data feed from Webmaster Tools to AdSense slowed down significantly for a few days. It's getting back to normal now; please try again, and post back here if it's not working by tomorrow. Sorry for the inconvenience. We have not had any real confirmations from publishers that this has been fixed, but hopefully it has.
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Search Engine Optimization; Why Search Engine Optimization Is …

The Internet marketing business is a highly competitive one. You have to equip yourself with the proper knowledge and the tools to make your site stand out.
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Google Webmaster Tools Bolsters Notifications & Eases Sharing

The Google Webmaster Tools team released two new features in the past two days that are very welcomed by the webmaster community. They announced new notifications of hacks and spam and a new way to share your verified sites with others. Hack & Spam Notifications: Starting this month, we will notify more webmasters of more potential issues we've detected on their websites, including: Spammy or abused user-generated content Abused forum pages or egregious amounts of comment spam Suspected hacking These notifications are meant to alert webmasters of potential issues and provide next steps on how to get their sites fixed and back into Google's search results. If it pertains to a hacking or abuse issue, the notification will point to example URLs exhibiting this type of behavior. These notifications will run in parallel with our existing malware notifications. Sharing Verified Sites: In the past, the only way to share data in Google Webmaster Tools for sites was to have each person verify the site under their webmaster tools account. That is no longer needed.
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Customer & Influencer Research in Social Media

“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing:  If you don’t know your customers you can’t engage them. How can you ever hope to engage your customers if you don’t understand who they are? There are so many questions from marketers and agencies alike about how best to grow businesses through online channels.
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Google To Increase Abuse Alerts To Webmasters

Saying that web site hacking and other forms of abuse is on the rise, Google has announced plans to step up the notifications it sends to webmasters when the company finds these problems. Beginning this month, Google will use the Message Center area in Google Webmaster Tools to notify site owners about Spammy or abused user-generated content Abused *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***
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Webmasters Must Have The Best Search Engine Optimization Tools | Q …

When making an attempt to attain a better ranking in the search engines it is imperative to use all the tools offered that can higher help for placement. The.
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