Tag Archives: traffic

Posted by RobOusbey This is a graph of organic traffic for a theoretical site - they might be in an industry such as print advertising, construction equipment or VHS rental. The decline in traffic is pronounced and serious. A critical distinction when looking at a graph like this is whether the site's performance is increasingly worse than the competitors, or whether the whole industry is in decline. In this post I want to recommend some metrics that can be tracked to benchmark your site against competitors (independent of market behaviour) and to check the health of the industry. I'll then make suggestions for finding opportunities to slow or reverse the trend of dropping traffic. For the benefit of the time-poor, the post ends with a three point checklist / summary. Competitors and Benchmarking There are a couple of different metrics you can use track, which will demonstrate the more direct outputs of your SEO work, and expose your performance amongst competitors.